Back in 2015, Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. Since then, the MacBook Pro and MacBook Air have also received the same treatment, which caused some controversy. Since the glowing logo has been around for over two decades and has become an iconic design element of Apple notebooks, so why was the illuminated Apple logo removed by Apple Inc? Well, that’s exactly what I’ll explain right now. So when 12 inch MacBook was introduced. It was the thinnest model in Apple’s history. In fact, at 13.1 millimetres, it was twenty-four per cent thinner than the MacBook Air, but that dramatic Improvement didn’t come without compromises. For example, Apple had to create a new super-thin keyboard that featured butterfly mechanisms instead of the traditional Caesar design. They claimed the new keyboard was an improvement, but that didn’t turn out to be the case. It was extremely faulty and resulted in a class-action lawsuit—a suit which apple won eventually. Reverting to the scissor keyboards, but another compromise of the 12-inch MacBook was the non-illuminated Apple logo since the display was so thin to problems. Arose first, if there was a strong enough light source behind the display, you could actually see a subtle hot spot in the centre of the screen since the glowing logo was a transparent cut-out that allowed the backlight from the display to shine through and allowed external light to enter this Using the MacBook outside could cause colour inaccuracies on display. So to eliminate this potential issue, Apple had to seal off the chassis of the display entirely, which meant getting rid of the translucent logo. Still, there is another benefit to this approach. The thinness of the MacBooks displays combined with the Apple logo cut out, Cause structural rigidity issues, just like the iPad Pro was easily bent. Thanks to the apple. The pencil attachment cut out the MacBook could have easily been bent due to the Apple logo cut out. So to replace its weak spot with a piece of metal helped eliminate this structural weakness. The third reason why Apple got rid of their glowing logo is purely aesthetic reasons. Back when the trend started in 1999 with a PowerBook G3, Apple was mounting a comeback; Steve Jobs had just returned to the company, three years prior, and he put a huge focus on establishing a new reputation for since they’d fallen out of favour with customers over the past decade.
This Sparked the idea of the think different ad campaign and radical new computer designs like the iMac and PowerBook. It was the first time a glowing Apple logo had been used as a computer brand, and it was crucial in creating brand awareness, saying prominently, displayed the Apple logo. The public reminded people that the company was still around and was actually creating some really cool products. But today, Apple’s been moving away from this overt brand strategy and shifting to something more subtle. For example, they could have put an Apple logo on AirPods and almost every other phone manufacturer, but they didn’t have that in the 24 inch iMac. Apple removed their logo from the products chin for the first time since 2004. And it makes sense why they don’t need their logo to be as overtly displayed anymore. Apple isn’t struggling to Garner attention or win customers from other brands. They’re by far the biggest and most recognizable tech company globally, with almost every product they create dominating their respective niche.
Apple has also been unifying their product design in recent years. And since the iPad, iPhone and Mac desktops all have non-illuminated Apple logos; it made sense to carry that design language through to the MacBook line. So, while it’s understandable to feel sentimental about losing the glowing Apple logo, it can also spark some excitement since it represents a new era of apple with plenty of incredible products. Thanks for reading till the end.
Dealswithoffers is an amazon affiliate website that provides the best & selected products on amazon at huge discounts & updates you through daily news & articles. All images are copyrighted to their respective owners. All content cited is derived from their respective sources.