Why everyone loves deals and offers, The last few years have seen tremendous changes in the retail sector, omnichannel shopping, the fast-moving customer expectations, and the declining margins all positively impact the consumers. Online retailers have also done a great job aligning to the customers’ mindset by offering them the best price and benefits. With a massive base of under-banked customers, we see many attractive retail offers to pop up regularly.
Besides discounts and offers, we also see many chains and brands taking the form of product partner exchange to give exclusive offers. We recently came across an excellent deal on a line of popular & iconic men’s apparel – The parachute brand. Parachute launched a new bid to save up to 80% discount on their online orders. This offer was availed between May 12, 2017, to May 20, 2017. As a part of this offer, Parachute came up with a fashionable suit collection that consists of suits in casual and semi-formal shades, a simple blazer collection, bow-tie and vest suits, and even a variety of menswear shirts and accessories.
This fashion line was available with an exciting price tag of ₹4999 onwards and sized up to XS. Still, it was availed at much better discounts during the offer period. With this product line, there were two design options for the premium suit – Café or Arora. The stylish attire from this collection was designed by a stunning range of the latest premium fabric materials. The price of these high-quality fabrics was comparable with that of heavy wool and cashmere blend. Still, the lightweight fabric options were more or less in the range of luxury to high-street price range.
This fits perfectly into the trend of urban dressing and makes the collection appealing for today’s men. To purchase one of these designer items, customers needed to enter the promo code (TDWPFFYEW – ₹4999) on the Myntra site and proceed to checkout. For every order of ₹4999 or above, customers got an entry for the lucky draw to get flat ₹2000 off on the total order value. The discount was availed till the end of the offer period on the site.
True to the definition of ‘award winning,’ the customer experience at Myntra.com, driven by data and algorithms, is its most powerful competitive advantage. It was at the top of the shortlist of Top 50 digital stores from India by Business Today in 2016. What further brings the success of its retail model is the massive category-led innovation that has constantly benefitted the end customers.
The next significant milestone for the brand will be to ensure that it meets its growth targets for the next two years. Manish Tiwary, Vice President & Head, Category Management, Myntra & Jabong, Parachute, said, “We were ecstatic to learn about this amazing offer for our customers. This is our first time launching a brand new collection at a super attractive price. We are really excited to continue our path to make life affordable and easier for every fashion enthusiast. While we saw some great offers during the last big sale season, we are confident that the latest offer will keep us ahead of the pack with an unprecedented offer.
It is an exciting time to shop on our platform, and we will continue to bring in new innovative solutions to make life simpler.” All the products from the Parachute range were available on Myntra and Jabong for customers, with even the latest line for the last few months. Customers were allowed to get early access to this fantastic offer. They did make an advanced purchase from May 12 to 20, 2017, only by entering the promotional code ‘TDWPFFYEW’ during the checkout process. All those interested in taking the latest offer did buy from Myntra on their online portal for ₹4999 onwards and made an entry for the lucky draw by entering the promo code TDWPFFYEW.